Skip to content
32

green flood lights outdoor

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 13Conversion 51Competition 6Returns 32Price range 95Avg price 93Brand share 18Review moat 75Quality gap 52

Price range

Incredible$14.97–$39.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.02

avg listing price — sweet spot $15–$100

Review moat

Great498.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad$16K

$16K/yr · 17K searches

Search terms