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green fairy lights
Skip itSoft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.84–$25.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.50avg listing price — sweet spot $15–$100
Review moat
Okay2,837.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$105K$105K/yr · 111K searches
Growth
Bad-58.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand