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green contact paper
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($65K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.14–$48.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,455.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 267K searches
Signals No Dominant Brand