60
grade rod
Worth a lookShows a sweet-spot price point ($79.96 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$79.96avg listing price — sweet spot $15–$100
Review moat
Great391.5avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$415K$415K/yr · 82K searches
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$30.65–$248.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price