40
gorilla ladders
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 779K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay2,343.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$260.02avg listing price — sweet spot $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$122.29–$525.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price