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gorilla hooks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good$396K$396K/yr · 346K searches
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.67avg listing price — sweet spot $15–$100
Review moat
Okay3,567.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.14–$14.84cheapest to priciest tracked listing — scored on the share inside $15–$100