57
gopher wire
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$72.55avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good675.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Price range
Good$6.97–$169.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$148K$148K/yr · 29K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals High Price