50
gold vanity light
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$78.84avg listing price — sweet spot $15–$100
Review moat
Great412.98avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.58–$181.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$195K$195K/yr · 187K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale