42
gold step stool
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Avg price
Great$71.32avg listing price — sweet spot $15–$100
Review moat
Good670.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$33.27–$143.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Okay$108K$108K/yr · 41K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals High Price