37
gold outlet
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.43avg listing price — sweet spot $15–$100
Price range
Great$9.54–$63.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,117.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 81K searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Returns