61
gold lamp
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.92avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$14.06–$110.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,933.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$243K$243K/yr · 398K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand