47
gold knobs
Skip itHigh returns (8.0%) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Good$5.73–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good969.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 354K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad8.0%return rate — above 5% kills the launch gate