48
gold front door handle
Skip itHigh returns (9.2%) — this niche doesn't clear our bar today.
Avg price
Great$64.37avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great410.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$24.77–$191.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 43K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate