62
gold ceiling fan
Worth a lookShows no brand lock-in (top 5 brands take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible19%top-5 brand share — no brand owns this niche
Competition
Incredible12%top-5 click share — an open shelf
Review moat
Great239.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$820K$820K/yr · 972K searches
Avg price
Good$118.81avg listing price — sweet spot $15–$100
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Bad$40.66–$399.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale