37
goat ladder
Skip itPrices mostly outside the sweet spot ($44.88–$792.27) — this niche doesn't clear our bar today.
Review moat
Great124.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$242.87avg listing price — sweet spot $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Market size
Okay$170K$170K/yr · 50K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$44.88–$792.27cheapest to priciest tracked listing — scored on the share inside $15–$100