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glow right lights
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.32avg listing price — sweet spot $15–$100
Price range
Incredible$16.52–$62.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad6,893.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 39K searches