52
glow in the dark exit signs
Worth a lookShows a thin review moat (84 avg reviews), but a small market ($41K/yr) keeps it on the watch list.
Review moat
Incredible84.29avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.45–$88.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 15K searches