52
glass door lock
Worth a lookShows a sweet-spot price point ($40.31 avg), but a small market ($51K/yr) keeps it on the watch list.
Avg price
Incredible$40.31avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good936.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.04–$186.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 45K searches