30
gfci outlet with night light
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Price range
Great$14.52–$47.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good928.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 26K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Returns