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generator interlock kit
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great245.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.21–$26.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 215K searches
Growth
Bad-66.9%90-day search growth — must beat 0% to launch