35
geektale smart door knob
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great$54.41avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$35.53–$131.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,060.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$17K$17K/yr · 11K searches