49
gate opener
Skip itPrices mostly outside the sweet spot ($9.75–$921.83) — this niche doesn't clear our bar today.
Market size
Incredible$2.1M$2.1M/yr · 725K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good916.5avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Avg price
Okay$287.48avg listing price — sweet spot $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.75–$921.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price