61
gate lock
Worth a lookShows a sweet-spot price point ($30.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.86avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$7.06–$122.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Good$282K$282K/yr · 221K searches
Review moat
Okay3,433.95avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand