58
gate handle
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great494.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+51.3%90-day search growth — must beat 0% to launch
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Price range
Okay$3.36–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$51K$51K/yr · 70K searches