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gas mask filter
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Good611.97avg incumbent reviews — the moat a new listing must climb
Avg price
Good$172.71avg listing price — sweet spot $15–$100
Market size
Okay$229K$229K/yr · 113K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.32–$898.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price