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50

garage door opener light bulb

Worth a look

Shows searches that convert (13.6% search→purchase), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.

Market size 45Growth 21Conversion 96Competition 20Returns 73Price range 77Avg price 61Brand share 29Review moat 54Quality gap 76

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.90–$39.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good$13.26

avg listing price — sweet spot $15–$100

Review moat

Good1,347.94

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$243K

$243K/yr · 135K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Products