50
garage door lock
Worth a lookShows a sweet-spot price point ($27.84 avg), but soft demand (+3.2% this quarter) keeps it on the watch list.
Avg price
Incredible$27.84avg listing price — sweet spot $15–$100
Review moat
Good558.65avg incumbent reviews — the moat a new listing must climb
Market size
Good$382K$382K/yr · 309K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$6.82–$210.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch