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47

garage door handle with lock

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A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 37Conversion 51Competition 55Returns 25Price range 82Avg price 95Brand share 43Review moat 66Quality gap 78

Avg price

Incredible$23.02

avg listing price — sweet spot $15–$100

Price range

Great$9.45–$43.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good845.04

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Market size

Bad$45K

$45K/yr · 48K searches

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