45
garage door cable
Skip itA small market ($106K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good546.05avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Price range
Good$5.42–$29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$106K$106K/yr · 87K searches