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garage door blanket
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$68.15avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great452.07avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Okay$30.68–$192.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 31K searches
Growth
Bad-64.3%90-day search growth — must beat 0% to launch