Skip to content
47

furniture coasters

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 35Conversion 63Competition 80Returns 51Price range 39Avg price 49Brand share 71Review moat 20Quality gap 37

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Returns

Good3.0%

return rate — above 5% kills the launch gate

Avg price

Okay$11.91

avg listing price — sweet spot $15–$100

Price range

Okay$5.28–$21.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Review moat

Bad12,545.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 95K searches

Reviews