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furnace replacement circuit boards
Skip itSoft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible61.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$65.90avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$18.24–$196.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$94K$94K/yr · 74K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.8%return rate — above 5% kills the launch gate
Growth
Bad-49.2%90-day search growth — must beat 0% to launch