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front porch light
Worth a lookShows a sweet-spot price point ($37.87 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Incredible$37.87avg listing price — sweet spot $15–$100
Price range
Great$10.18–$92.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$556K$556K/yr · 912K searches
Review moat
Good1,298.78avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale