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frigidaire refrigerator light bulb
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.96–$26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,242avg incumbent reviews — the moat a new listing must climb
Market size
Okay$160K$160K/yr · 112K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf