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french door handles
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.09avg listing price — sweet spot $15–$100
Price range
Great$9.51–$108.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Review moat
Good802.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 27K searches
Brand share
Bad96%top-5 brand share — brand-locked demand