45
freezer light bulb
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,469.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.47avg listing price — sweet spot $15–$100
Price range
Bad$5.54–$16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$38K$38K/yr · 43K searches