29
foxalien
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great132.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$245K$245K/yr · 35K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Price range
Bad$49.45–$1718.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$574.05avg listing price — sweet spot $15–$100