48
foundation sealant
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$64.52avg listing price — sweet spot $15–$100
Growth
Great+72.8%90-day search growth — must beat 0% to launch
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.63–$199.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,178.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 29K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price