45
ford sign
Skip itA small market ($87K/yr) — this niche doesn't clear our bar today.
Avg price
Great$47.30avg listing price — sweet spot $15–$100
Review moat
Great237.84avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 80K searches
Price range
Bad$7.95–$398.86cheapest to priciest tracked listing — scored on the share inside $15–$100