41
football neon sign
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.35avg listing price — sweet spot $15–$100
Review moat
Great160.56avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.19–$49.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 30K searches