42
foot switch extension cord
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,238.67avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Price range
Okay$8.76–$19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 132K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.3%90-day search growth — must beat 0% to launch