32
foot door opener
Skip itSoft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great203avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$102K$102K/yr · 143K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Price range
Bad$7.44–$15.97cheapest to priciest tracked listing — scored on the share inside $15–$100