48
fluke case
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.24avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great482.86avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$12.96–$215.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$137K$137K/yr · 82K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch