49
flooring jack
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.30avg listing price — sweet spot $15–$100
Price range
Incredible$24.98–$63.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great146.38avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$132K$132K/yr · 31K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand