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49

floor register 2x12

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Soft demand (-7.6% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 21Conversion 70Competition 79Returns 31Price range 85Avg price 92Brand share 54Review moat 41Quality gap 33

Avg price

Great$21.99

avg listing price — sweet spot $15–$100

Price range

Great$8.54–$58.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,362.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Okay$129K

$129K/yr · 92K searches

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Reviews