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floor protectors for hardwood floors
Worth a lookShows a sweet-spot price point ($25.28 avg), but a deep review moat (20,056 avg reviews) keeps it on the watch list.
Avg price
Incredible$25.28avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$3.99–$140.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$155K$155K/yr · 119K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad20,056.18avg incumbent reviews — the moat a new listing must climb