64
float switch
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.05avg listing price — sweet spot $15–$100
Review moat
Great238.74avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.32–$111.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Market size
Okay$154K$154K/yr · 143K searches
Signals No Dominant Brand