47
flexible light
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.92avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great389.12avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.28–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good$277K$277K/yr · 270K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-32.3%90-day search growth — must beat 0% to launch