48
flat outdoor extension cord
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.86avg listing price — sweet spot $15–$100
Price range
Good$7.53–$35.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.6%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,107.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 127K searches