43
flat head
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.65–$40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Review moat
Okay1,506.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 58K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand